Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Smart Balance to Relocate, Reorganize, Rename - Nutraceuticals World

What are you searching for?

Sign in
Market Updates

Smart Balance to Relocate, Reorganize, Rename

Author Image

By: Sean Moloughney

Editor, Nutraceuticals World

Smart Balance, Inc., Paramus, NJ, has announced plans to transform its structure to establish two business segments, move its corporate headquarters to Colorado and change its name to Boulder Brands, Inc. The company has decided that it will establish two reportable operating segments—Smart Balance and Natural—commencing with the third quarter of 2012. The Smart Balance segment will consist of its branded products in spreads, butter, grocery and milk and will be led by John Becker, who was promoted to executive vice president of Smart Balance. The Natural Brands segment will be comprised of the Earth Balance, Glutino and Udi’s branded products, and will be led by TJ McIntyre, who was promoted to executive vice president of Natural Brands. Under the new structure the role of president and COO will be eliminated, and Terry Schulke, who has served as the company’s president and chief operating officer, will be leaving Smart Balance to pursue other opportunities. Additionally, the company will me moving its primary corporate offices to Boulder, CO, in 2013 and will change its name to Boulder Brands, Inc.

Add us as a preferred source on Google

Get the latest Nutraceuticals World news, insights and analysis in your Google Search and AI experiences.

Add Nutraceuticals World as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Nutraceuticals World Newsletters

Topics